ANA TANGO

Led media strategy for Heineken's full brand portfolio and DAZN Bet, navigating strict regulatory environments (alcohol and betting) without compromising campaign performance.

Managed multi million euro media budgets, ensuring efficient allocation across on & off channels.

Built strong, trust based client relationships, becoming a key strategic partner and earning direct involvement in long term planning.

Directed cross functional teams in planning and execution, delivering award winning campaigns recognized for creativity and effectiveness.

Built strong relationships with media partners, unlocking added value and premium placements for key accounts.

Delivered high impact POVs and strategic presentations that guided C-level decision making and long term brand growth.

Grew from intern to manager while building and leading high performing teams that delivered large scale on & off campaigns.

Oversaw multi brand portfolio (Dove, Omo, Axe, Tresemmé, Magnum, Hellmann's, Knorr, Ben & Jerry's...), running dozens of campaigns simultaneously.

Delivered campaign efficiency through tailored media strategies.

Presented POVs for Spanish speaking and global markets, shaping regional and global media planning.

Partnered with Unilever HQ and Mindshare to align local execution with global strategy.

Tested new channels early, keeping brands ahead of media and consumer trends.

Managed and grew online communities for fashion and food brands, increasing audience engagement through curated content and interactive campaigns.

Developed and executed content strategies aligned with brand identity, driving higher brand awareness and consistent messaging across social platforms.

Monitored social media analytics, generating actionable insights that informed campaign optimization and content planning.